”Should I Believe This Person?” Strategies in Health Communication with Dr. Namyeon Lee

Join us as we welcome Dr. Namyeon Lee of our UNCP Department of Mass Communication, to discuss her research into communication practices used to support healthcare initiatives. Dr. Lee studies how different approaches best engender support for clinical trials, and what variables seem effective in developing trust. Her research looks at design elements of printed flyers and TikTok videos which center the opinions of doctors or previous trial participants, and how the race of each spokesperson changes the trust of viewers. Dr. Lee discusses how she involves her public relations and mass communication theory and research students in these efforts.

Originally from Korea, Dr. Lee earned three degrees in Journalism from the University of Missouri, where her Ph.D dissertation studied the communication of messages related to substance use. Her experience as an International student drew her to communication as a career, and became the focus of her publications and research projects which center design practice and efficacy in science communication. Dr. Lee is a frequent presenter at International Communication Association conferences, and a Principal Investigator of several grant initiatives to better understand messaging and health. Now in her third year at UNCP, Dr. Lee teaches courses in the areas public relations, social media, and mass communication theory and research.  Dr. Lee's work in the classroom was recognized with the Most Valuable Professor Award from UNCP's Division of Athletics in 2022. 

Find the episode transcript here

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